Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>

I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy.  But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>

Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>

It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump,  regularly To View More >>

I daren't start this blog with 'In my day ... things were different!' In my day 'We' were the difference ... we were the new generation biting at the heals of 'the old guard'. There was always going to be a new generation coming in to replace what we did. Several things happened in the wedding industry when I was starting up. People started looking for images that were less formal and more photojournalistic, and people started asking for their negatives. Enter Generation 2.0, invigorated and empowered by the digital revolution. Camera makers have made it easier for our audience to be better aligned To View More >>